30% of CMOs will be let go for not mastering the blended skill set of design and analytics. In the age of customer, the CMO position has risen in complexity and grown in prominence. The expansion of the CMO role will force a redefinition of the way the marketing function operates and the CMO’s assumption [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/how-customer-experience-is-disrupting-the-role-of-the-cmo/
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