Sector may be shifting away from a more aloof and elitist past A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best. Using facial tracking technology, [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/facial-tracking-study-reveals-key-to-successful-luxury-advertising-realeyes/
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