The rise in digital media has completely shaken up traditional ideas of press coverage and given businesses, whether large, medium or start up, more opportunities than ever before to achieve their objectives through PR. Well planned public relations campaigns are often far more effective at reaching target markets and achieving business goals than advertising, but [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/this-is-how-you-build-a-pr-plan-that-gets-results/
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