VCCP Media’s Simon White wonders whether TV sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package. Today, the world of media has found itself at a strange crossroad. While technology has allowed us to monitor and analyse consumers better, it has also brought with it a [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/can-tv-sponsorship-solve-the-problem-of-ad-blocking-vccps-media-simon-white/
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