VCCPMedia have released research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors. Aged 16-24, it is important to understand this group as they make critical decisions about [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/debunking-gen-z-joint-research-by-vccpmedia-and-the-guardian/
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