Mark Phillips, Global Head of Data, Ignition D4. On the 25th of May 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of brand owners felt the marketers in their organisations are still not fully aware of the implications of the new European data [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/the-formula-for-modern-marketing-success-why-we-welcome-the-gdpr-2/
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