Monday, 27 November 2017

The formula for modern marketing success: why we welcome the GDPR

By Mark Phillips, Global Head of Data, Ignition D4. On the 25th of May 2018, the General Data Protection Regulation (GDPR) will come into effect. Worryingly, a recent World Federation of Advertisers survey reveals that 70% of brand owners felt the marketers in their organisations are still not fully aware of the implications of the [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/the-formula-for-modern-marketing-success-why-we-welcome-the-gdpr/

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