A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Christmas ad, as authenticity and humour are the big themes in winning consumers over this year. Authenticity and humour are this year’s themes in winning over consumersJohn Lewis’ offering ranks 17th – its second-worst performer in last 7 years [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/which-christmas-ad-comes-out-tops-hint-authenticity-and-humour-are-the-big-themes/
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