For more context, here’s the blog on the topic and here’s the full report. Analyzing terabytes of data behind the billions of impressions flowing daily through our platform, SEVEN, each quarter the PubMatic team identifies real-time developments in mobile advertising. This information, in turn, helps publishers and advertisers unlock the power of programmatic for mobile. Findings [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/brand-safety-concerns-help-private-mobile-ad-activity-rise-75/
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