Latest : The Trade Desk, Inc. (Nasdaq: TTD), a global technology platform for buyers of advertising, will begin implementing the Interactive Advertising Bureau’s (IAB) ads.txt initiative next week. As of 15th November, The Trade Desk will begin blocking unauthorized impressions, or impressions served through non-certified suppliers, from publisher sites that have tested, verified and finalized [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/the-trade-desk-implements-ads-txt-to-further-ensure-marketplace-quality/
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