More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from Dialogue, the content agency. This is far higher than the average across all age groups, which was still a creditable [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/millennials-would-spend-more-if-part-of-a-brands-community/
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