Brand safety is considerably more complex than the industry thinks The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. The study – by Inskin Media, Research [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/reader-publisher-relationship-has-catalytic-effect-on-ad-effectiveness-inskin-media/
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