1. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.” 2. Coors put its slogan, “Turn It Loose,” into Spanish where its translation was read as “Suffer From Diarrhea.” 3. Clairol introduced the “Mist Stick”, a curling iron, into German only to find out that “mist” is slang [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/11/10-marketing-blunders-electrolux-coors-clairolcolgate-and-six-others/?utm_source=rss&utm_medium=rss&utm_campaign=10-marketing-blunders-electrolux-coors-clairolcolgate-and-six-others
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