Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online activity of 3 million UK shoppers, found 77% of online searches that focus on price match [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/mobile-shoppers-drive-changing-trends-in-retail-purchases/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-shoppers-drive-changing-trends-in-retail-purchases
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