Mobile is crucial in the path to purchase with smartphones acting as the lynchpin of online and offline behaviour. xAd, the leader in location-based intelligence that drives sales, today revealed the extent of consumers’ use of smartphones to research and make purchasing decisions. The study examines how consumer’s relationships with mobile and physical location affects [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/%e2%80%9calways-on%e2%80%9d-mobile-consumers-are-making-purchasing-decisions-faster-than-ever/?utm_source=rss&utm_medium=rss&utm_campaign=%25e2%2580%259calways-on%25e2%2580%259d-mobile-consumers-are-making-purchasing-decisions-faster-than-ever
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