By François Arbour, VP Product, Video and Music at Shutterstock In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information. The study found “generic” background music used by brands improved the power of the information and the [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/3-top-tips-for-selecting-music-that-reflects-your-brand-francois-arbour-vp-product-video-and-music-at-shutterstock/?utm_source=rss&utm_medium=rss&utm_campaign=3-top-tips-for-selecting-music-that-reflects-your-brand-francois-arbour-vp-product-video-and-music-at-shutterstock
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