As the world zooms in on Rio, the marketing sector starts to up its focus on the forthcoming advertising and sponsorship battles that lie ahead. With 400 years’ worth of views for Olympic adverts on You Tube since April and with sponsorship revenue accounting for 45% of the IOC’s income it’s hardly surprising. However, let’s [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/communications-lessons-from-the-olympics/?utm_source=rss&utm_medium=rss&utm_campaign=communications-lessons-from-the-olympics
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