Research / Quantify, predict and explain a consumer’s likelihood to alter their current behaviour

Research / Future Thinking Debuts Behaviour Change Model ..Please ReTweet https://t.co/tp4LplSEkq pic.twitter.com/yLMVUr8j4R — Will Corry (@slievemore) August 31, 2016 Future Thinking has launched an approach which promises to quantify, predict and explain a consumer’s likelihood to alter their current behaviour. The new Behaviour Change Model (BCM) is a validated psychological technique adding a model to [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/research-quantify-predict-and-explain-a-consumers-likelihood-to-alter-their-current-behaviour/?utm_source=rss&utm_medium=rss&utm_campaign=research-quantify-predict-and-explain-a-consumers-likelihood-to-alter-their-current-behaviour