A man named Wes Metcalfe purchased a cucumber from Tesco and found a dead worm shrink wrapped around it. His complaint on Tesco’s Facebook page somehow progressed into a funeral for the worm. There were messages flying all over the internet and even some worm-themed parody songs. This whole event went viral. The funeral was held [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/pr-blunders/?utm_source=rss&utm_medium=rss&utm_campaign=pr-blunders
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