‘Brand of gold’ The Olympic brand

Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That’s also how the Economist recently described the new fault lines in international politics. No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/brand-of-gold-the-olympic-brand/?utm_source=rss&utm_medium=rss&utm_campaign=brand-of-gold-the-olympic-brand