How much is a bottle of ginger beer worth? A marketing stunt by a beverage company attempting to answer that question has left some red faced. The publicity stunt proposing to “swap a ginger child for a ginger beer” has put independent brewers Hakanoa on the map, but outraged many in the process. Reporter Benedict [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/watch-swap-a-ginger-child-for-a-ginger-beer/?utm_source=rss&utm_medium=rss&utm_campaign=watch-swap-a-ginger-child-for-a-ginger-beer
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