British mobile video platform LoopMe has announced new optimisation and reporting technology, PurchaseLoop (patent pending), a global industry first which has the potential to revolutionise the way advertising is delivered to consumers. The new self-learning technology will use AI to continuously optimise mobile video campaigns towards brand metrics such as purchase intent, brand affinity or [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/global-industry-first-technology-delivers-ads-to-consumers-most-likely-to-buy/?utm_source=rss&utm_medium=rss&utm_campaign=global-industry-first-technology-delivers-ads-to-consumers-most-likely-to-buy
No comments:
Post a Comment