Playing the interactive video game How an interactive video unit with Innovid surpassed industry benchmark engagement levels Times are changing. Gone are the days where only one form of media can be used within a campaign, and static video adverts are a thing of the past. With so many mediums and brands to compete with, [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/tetley-tea-case-study-playing-the-interactive-video-game/?utm_source=rss&utm_medium=rss&utm_campaign=tetley-tea-case-study-playing-the-interactive-video-game
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