Great British Bake Off (GBBO) returns to the screens tonight, and with last year’s average viewer numbers hitting over 12m people, there is huge opportunity for forward-thinking brands to increase their presence, sales and audience reach. The BBC has strict rules on using its IP when not licensed to do so, but with some creative [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/5-ways-brands-can-use-great-british-bake-off-to-increase-sales/?utm_source=rss&utm_medium=rss&utm_campaign=5-ways-brands-can-use-great-british-bake-off-to-increase-sales
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