British team entrusted with reinventing Danish icon Sales increase 15.5 per cent since relaunch, seasonal sales up 17 per cent Hand-design ensures ‘lost’ artwork remains central to brand A UK-based branding team has rebranded and redesigned a beloved Danish confectionary product for the first time in over 30 years – boosting sales by over 15 [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/uk-team-boosts-danish-confectionary-classic-with-15-per-cent-sales-increase/?utm_source=rss&utm_medium=rss&utm_campaign=uk-team-boosts-danish-confectionary-classic-with-15-per-cent-sales-increase
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