Ford create spoof advertisement in response to research revealing main driver distraction: using mobiles, lack of sleep, drinking and checking out pedestrians

Research shows that worldwide, car crashes are the leading cause of death among young people, with a higher proportion of 18- to 24-year-olds dying on the roads than at any other time of year. In Europe, 18- to 24-year-olds account for 8 per cent of the total population, but 15 per cent of all those [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/ford-create-spoof-advertisement-in-response-to-research-revealing-main-driver-distraction-using-mobiles-lack-of-sleep-drinking-and-checking-out-pedestrians/?utm_source=rss&utm_medium=rss&utm_campaign=ford-create-spoof-advertisement-in-response-to-research-revealing-main-driver-distraction-using-mobiles-lack-of-sleep-drinking-and-checking-out-pedestrians