Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you won’t just “do” life, you’ll “shred it”. “Shredded”, created by McCann London and running across TV, social media and press, celebrates the attitude of getting out there and absolutely shredding whatever it is you [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/shredded-wheat-urges-people-to-start-%e2%80%98shredding%e2%80%99-life-in-new-brand-platform-by-mccann-london/?utm_source=rss&utm_medium=rss&utm_campaign=shredded-wheat-urges-people-to-start-%25e2%2580%2598shredding%25e2%2580%2599-life-in-new-brand-platform-by-mccann-london
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