Contextual data and insights from the IAB’s latest quarterly report, in conjunction with YouGov. Prevalence There’s been no increase in the overall number of UK adults online using ad blockers – 21% in July vs 22% in February A slight increase in usage among women has been more than offset by a decline among men. 18-24s remain [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/research-ad-blocking-latest-iabyougov-stats/?utm_source=rss&utm_medium=rss&utm_campaign=research-ad-blocking-latest-iabyougov-stats
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