According to a new study led by a company specialising in analytics, consumer insights and market research; over a quarter of UK businesses carry out no market research whatsoever. Furthermore, it was found that 62% of these companies think their audiences are too ‘disengaged’ and ’transient’ to effectively help them devise future plans. Many businesses [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/over-a-quarter-of-businesses-do-no-market-research-whatsoever-millennials-hardest-to-reach/?utm_source=rss&utm_medium=rss&utm_campaign=over-a-quarter-of-businesses-do-no-market-research-whatsoever-millennials-hardest-to-reach
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