Ogilvy & Mather has created a campaign for Royal Philips (NYSE:PHG, AEX: PHIA) to drive awareness of the brand’s personal health programs. The activity supports Philips’ shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology. Launching at Elvis Week in Memphis, [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/ogilvy-mather-launch-%e2%80%98a-little-more-action%e2%80%99-with-new-philips-work/?utm_source=rss&utm_medium=rss&utm_campaign=ogilvy-mather-launch-%25e2%2580%2598a-little-more-action%25e2%2580%2599-with-new-philips-work
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