Northerners become legends and heroes in train company Northern’s new ad campaign

Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/northerners-become-legends-and-heroes-in-train-company-northerns-new-ad-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=northerners-become-legends-and-heroes-in-train-company-northerns-new-ad-campaign