Behind every great promotion should be a set of terms and conditions drafted to protect both the promoter and the consumer. Many disasters have been avoided as a result of having carefully crafted T&Cs; as seen with this recent voting competition, but can they ever be ‘on brand’ too? Great promotions should engage with consumers [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/mind-your-tcs-get-the-best-out-of-your-terms/?utm_source=rss&utm_medium=rss&utm_campaign=mind-your-tcs-get-the-best-out-of-your-terms
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