“4 ways design can pique consumer interest and maximise ROI” / By John Murphy, Creative Director, Hark Creative

By John Murphy, Creative Director, Hark Creative Design has the power to define and shape consumer perceptions. Trust between designers and clients strikes at the heart of all powerful creative, while a measured collaboration between product, packaging and marketing helps ensure a holistic approach to design. Design tends to be an under-employed asset, but if [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/08/4-ways-design-can-pique-consumer-interest-and-maximise-roi-by-john-murphy-creative-director-hark-creative/?utm_source=rss&utm_medium=rss&utm_campaign=4-ways-design-can-pique-consumer-interest-and-maximise-roi-by-john-murphy-creative-director-hark-creative