Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia’s i2c venture to help advertisers see how digital ads impact shopping behaviour. Nielsen’s cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online and offline shopping behaviours, which are then activated in real-time programmatically. To show the potential, an example [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/research-nielsen-and-sainsburys-data-venture-helps-fmcgs-harness-programmatic/?utm_source=rss&utm_medium=rss&utm_campaign=research-nielsen-and-sainsburys-data-venture-helps-fmcgs-harness-programmatic
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