A CEI Survey revealed how 86 per cent of buyers will pay more for a better customer experience. Customers expect a high level of personalisation during the purchasing process. Brands need to make the whole shopping experience “personal”, offering content relevant both to the user’s personality and the context they are in. This move towards [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/consumers-in-greater-demand-for-catered-shopping-experience/?utm_source=rss&utm_medium=rss&utm_campaign=consumers-in-greater-demand-for-catered-shopping-experience
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