Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by Leo Burnett, is called “Food The Co-op Way” and spans TV, VOD, outdoor, and press. The TV ad is comprised of vignettes showing lots of different people enjoying a variety [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/co-op-launches-new-%e2%80%9cfood-the-co-op-way%e2%80%9d-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=co-op-launches-new-%25e2%2580%259cfood-the-co-op-way%25e2%2580%259d-campaign
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