Online ads need to be viewable for 14 seconds to be seen Viewable online ads typically receive 0.7 seconds gaze time Study reveals danger in optimising campaigns for viewability Cluttered environments see ad gaze time drop 37% An online ad needs to be on the screen for 14 seconds to have any chance of being [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/research-online-ads-need-to-be-viewable-for-14-seconds-to-be-seen-inskin-media-research-now-and-sticky/?utm_source=rss&utm_medium=rss&utm_campaign=research-online-ads-need-to-be-viewable-for-14-seconds-to-be-seen-inskin-media-research-now-and-sticky
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