The Mass Affluent is an important customer sector within the travel loyalty industry – so why is it that so many Mass Affluent members seem short-changed and disengaged by their current programmes? James Berry, E-commerce Director at Collinson Latitude, a *Collinson Group company, explains why and how travel brands can look to revive their loyalty [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/reviving-the-customer-loyalty-experience-for-the-mass-affluent-consumer/?utm_source=rss&utm_medium=rss&utm_campaign=reviving-the-customer-loyalty-experience-for-the-mass-affluent-consumer
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