Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/new-digital-innovations-to-close-the-loop-for-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=new-digital-innovations-to-close-the-loop-for-advertisers
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