The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. ‘Research told us that the bagel flavour most Britons wanted to try – by a long way – is cheese’ says NYB Marketing Director, Tim Barkey. The campaign idea is to create a new language playing off [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/now-launches-%e2%80%98speak-cheesy%e2%80%99/?utm_source=rss&utm_medium=rss&utm_campaign=now-launches-%25e2%2580%2598speak-cheesy%25e2%2580%2599
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