A survey of 3,000 UK-based consumers has revealed a distinct group of younger consumer within which almost two thirds (63%) see sharing their personal data as an opportunity to have a more personalised experience rather than as a risk to the security of their personal identity. Furthermore, 83% believe their data has a financial value [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/next-generation-of-consumer-set-to-accelerate-rise-of-the-me2b-economy/?utm_source=rss&utm_medium=rss&utm_campaign=next-generation-of-consumer-set-to-accelerate-rise-of-the-me2b-economy
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