McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

McCann London and Shredded Wheat have given consumers the chance to ‘Shred Life’ in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to ‘Shred Life’ himself, the brand has expanded the creative further by allowing consumers [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/mccann-london-and-shredded-wheat-give-consumers-chance-to-shred-life-and-win-150-in-diving-competition/?utm_source=rss&utm_medium=rss&utm_campaign=mccann-london-and-shredded-wheat-give-consumers-chance-to-shred-life-and-win-150-in-diving-competition