The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2016/09/books-the-4g-mobile-revolution-creation-innovation-and-transformation-at-ee/?utm_source=rss&utm_medium=rss&utm_campaign=books-the-4g-mobile-revolution-creation-innovation-and-transformation-at-ee
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