Nature Valley’s ‘perfectly timed’ tennis tie-up delivered a 20% uplift in sales .. https://t.co/1aUga4Hq9R pic.twitter.com/PSi0bMiESy — Will Corry (@slievemore) December 4, 2017 General Mills’ cereal brand Nature Valley embraced UK tennis at just the right time according to its marketing head, Arjoon Bose, who said the tie-up has delivered a 20% year-on-year increase in sales. [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/who-achieved-a-20-uplift-in-sales/
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