Unilever and Nestlé study reveals ROI of online ads Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/a-year-long-research-project-involving-unilever-nestle-i2c-nielsen-nectar-and-the-iab-revealed-the-degree-to-which-online-display-ads-drive-sales-of-household-brands/
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