Monday, 11 December 2017

Which group are most opposed to the use of emojis in brand marketing?

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/new-research-emojis-only-prompt-1-in-20-gb-consumers-to-engage-with-a-brand/

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