Tesco faces legal threat over marketing its food with ‘fake farm’ names Major UK supermarkets including Tesco, Aldi, Asda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. The Feedback charity is backing the owner of a genuine farm called Woodside Farm – a name Tesco has [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/blunders-charity-accuses-uk-supermarkets-of-misleading-customers/
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