Have you noticed the rise recently of the “call to action”? It’s absolutely everywhere at the moment and it seems to be a marketing bandwagon that all kinds of businesses are jumping on. So what exactly is it and is it actually working? The “call to action”, if you’re unfamiliar with the term, is exactly [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/111999/