Jim Conning, Managing Director of Royal Mail Data Services (RMDS) With the enforcement of the General Data Protection Regulation (GDPR) on 25 May 2018, poor-quality customer data could become a major issue for many businesses. A problem for years in terms of customer engagement and marketing, data quality will now also become a legal [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/warning-gdpr-poor-quality-customer-data-could-become-a-major-issue-for-many-businesses/
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