Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. The top ads comes from the UK’s most [more…]
from TheMarketingblog http://www.themarketingblog.co.uk/2017/12/111968/
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